A scripted and hosted video, like this one we produced for BOMAG, is one of the best ways to control your message while keeping your brand’s personality front and center. For this project we focused on showcasing their legacy of American-made durability while highlighting the cutting-edge technology shaping the future of the industry. Using an internal marketing rep as the on-camera host ensured authenticity while delivering key messaging with clarity. Additionally, we’ve found that direct-address videos (where the host is talking to the audience / camera) are increasingly popular and have better engagement rates than they did even a few years ago.

Videos like this are perfect for milestone anniversaries, product launches, or company profiles — giving you a polished, professional piece that communicates exactly what you want. Plus, with the heavy lifting done in pre-production, filming and editing stay efficient, making this a smart, scalable option for brands looking to make an impact.